MY METHOD
Complex sales made clear
Having trouble engaging all the right decision makers?
addresses these needs with precision and preparation.
MY METHOD
Complex sales made clear
Having trouble engaging all the right decision makers?
addresses these needs with precision and preparation.
Are You Facing These Challenges?
- Are negotiations dragging on without making any progress?
- Are you feeling pressure on margins and pricing?
- Do you notice a misalignment between marketing and sales?
- Is there a lack of priority on accounts?
- Do you notice time wasted on irrelevant opportunities?
- Do you feel like you lack a unique and compelling narrative?
Companies don't decide. People do.
An organisation has no fears. The people who lead it do.
When a high-impact decision draws near — a new strategic direction, a significant investment, a change that touches multiple functions — the person deciding isn’t only facing a technical problem. They’re facing uncertainty. Personal risk.
The weight of choosing without having all the answers.
It’s not doubt that stalls the process. It’s the fear of taking the wrong direction.
My work in ABM Marketing begins here:
Not with the product, not with the proposal, not with the sales process. It begins with understanding what that person is going through — in that moment, in that role.
My responsibility is not to persuade. It’s to clarify.
To clarify the scenarios. To make the consequences of each possible choice visible.
To help the decision-maker find their bearings — with the right information, at the right moment — until the direction becomes clear to them too.
When that happens, the decision isn’t pushed from the outside. It’s made from within. And that’s where lasting relationships begin.
How I work in
ABM Marketing
Account Selection
- Based on:
- potential value
- strategic coherence
- positioning
- decision-making structure
- business priorities
- business priorities
Analysis of business imperatives
- For each studio account:
- growth objectives
- internal pressures
- Build messages around specific priorities
- financial priorities
- operational constraints
- organizational dynamics
Mapping decision makers
- For each decision maker, I identify interests, evaluation criteria, and decision-making levers.
- I focus on CEO, CFO, CTO, COO, CHRO, CPO depending on what is needed
Building the ABM strategy
- I develop a dedicated ABM strategy for each account, which integrates:
- positioning
- messages for decision maker
- contact sequences
- targeted content
- marketing and sales coordination
Marketing-Sales Activation
- The method involves:
- content designed to support commercial conversations
- useful materials for each phase of the sales cycle
- continuous coordination between teams
Nurturing and continuity
- The method maintains continuity through:
- constant updates on accounts
- message adaptation
- sales support throughout the lifecycle
Why ABM Works in Industrial B2B Marketing
- Manufacturing companies manage complex technical solutions, significant investments, and decisions that involve multiple levels of the organization.
- Focusing on a few select accounts allows you to maintain control, quality, and consistency, transforming business development into a manageable and sustainable process.
- This method brings value when the business revolves around large B2B customers and when the value of the deals justifies structured work.
- It delivers results when sales engages multiple stakeholders and when marketing and sales share a common direction.
- LET'S TALK TO EACH OTHER NOW
Book a call to evaluate whether Account-Based Marketing
Are You Facing These Challenges?
- Are negotiations dragging on without making any progress?
- Are you feeling pressure on margins and pricing?
- Do you notice a misalignment between marketing and sales?
- Is there a lack of priority on accounts?
- Do you notice time wasted on irrelevant opportunities?
- Do you feel like you lack a unique and compelling narrative?
Companies don't decide. People do.
An organisation has no fears. The people who lead it do.
When a high-impact decision draws near — a new strategic direction, a significant investment, a change that touches multiple functions — the person deciding isn’t only facing a technical problem. They’re facing uncertainty. Personal risk.
The weight of choosing without having all the answers.
It’s not doubt that stalls the process. It’s the fear of taking the wrong direction.
- My work in ABM Marketing begins here:
Not with the product, not with the proposal, not with the sales process. It begins with understanding what that person is going through — in that moment, in that role.
My responsibility is not to persuade. It’s to clarify.
To clarify the scenarios. To make the consequences of each possible choice visible.
To help the decision-maker find their bearings — with the right information, at the right moment — until the direction becomes clear to them too.
My responsibility is not to persuade. It’s to clarify.
To clarify the scenarios. To make the consequences of each possible choice visible.
To help the decision-maker find their bearings — with the right information, at the right moment — until the direction becomes clear to them too.
How I work in ABM Marketing
Account Selection
Based on:
- potential value
- strategic coherence
- positioning
- decision-making structure
- business priorities
- business priorities
Analysis of business imperatives
For each studio account:
- growth objectives
- internal pressures
- Build messages around specific priorities
- financial priorities
- operational constraints
- organizational dynamics
Mapping decision makers
For each decision maker, I identify interests, evaluation criteria, and decision-making levers.
- I focus on CEO, CFO, CTO, COO, CHRO, CPO depending on what is needed
Building the ABM strategy
I develop a dedicated ABM strategy for each account, which integrates:
- positioning
- messages for decision maker
- contact sequences
- targeted content
- marketing and sales coordination
Marketing-Sales Activation
The method involves:
- content designed to support commercial conversations
- useful materials for each phase of the sales cycle
- continuous coordination between teams
Nurturing and continuity
The method maintains continuity through:
- constant updates on accounts
- message adaptation
- sales support throughout the lifecycle
Why ABM Works in Industrial B2B Marketing
Manufacturing companies manage complex technical solutions, significant investments, and decisions that involve multiple levels of the organization.
Focusing on a few select accounts allows you to maintain control, quality, and consistency, transforming business development into a manageable and sustainable process.
This method brings value when the business revolves around large B2B customers and when the value of the deals justifies structured work.
It delivers results when sales engages multiple stakeholders and when marketing and sales share a common direction.
LET'S TALK TO EACH OTHER NOW
Book a call to evaluate whether Account-Based Marketing
meets your Business Development needs