About me
I don't sell contacts. I build relationships that matter
My name is Alberto Regis. I work with a select number of B2B companies that want to grow without chasing volume, without automating the conversations that actually matter, without dispersing energy on accounts that will never go anywhere.
My work is called Account Based Marketing. But at its core, it’s something else:
helping capable people get into the right rooms, with the right message, at the moment.
About me
I don't sell leads. I build relationships that matter
My name is Alberto Regis. I work with a select number of B2B companies that want to grow without chasing volume, without automating the conversations that actually matter, without dispersing energy on accounts that will never go anywhere.
My work is called Account Based Marketing.
But at its core, it’s something else: helping capable people get into the right rooms, with the right message, at the right moment.
How I work
Which accounts actually matter?
Not all clients are equal. I identify the accounts that drive real revenue, margins, and positioning — and concentrate every resource there. Volume is noise. Selection is strategy.
Who are the people behind the organisation?
Before crafting any message, I study the organisation in depth: priorities, internal pressures, political dynamics. Every decision-maker carries a different weight. I need to understand each one.
What does each stakeholder truly need to hear?
A CFO and a Head of Operations live in different worlds. I craft tailored messages for each role — not adaptations of the same pitch, but genuinely distinct conversations.
Are marketing and sales actually walking the same path?
Misalignment between the two functions is where deals are lost, quietly. I build a shared roadmap — one direction, one language, one qualified pipeline.
What common ground can we establish before the first meeting?
By the time you sit across the table, the relationship has already begun. Context has been built. The conversation starts from understanding, not from zero.
Is this a list of leads — or a pipeline worth owning?
The result is not a contact database. It's a set of relationships that make strategic sense — for your business, and for the accounts you're entering.
You’re starting from common ground.
The result isn’t a list of leads. It’s a qualified pipeline built on relationships that make sense — for both sides.
Why I do this work
I began my career on large-scale industrial deals, in complex markets. Infrastructure projects across Asia and the Middle East, multi-year sales cycles, decision tables crowded with people carrying very different responsibilities.
Those contexts taught me something I’ve never forgotten:
Great decisions don't come from processes. They come from people
Decision-makers don’t respond to the best messages. They respond to whoever understood what truly matters to them — at that moment, in that phase of their organisation
.That has always been my work: reading people before speaking to companies.
When it makes sense to work together
My approach works well when:
Trust
Your business depends on complex sales involving multiple decision-makers
Responsibility
The deal value justifies working in depth
Solution-oriented
Your target is mid-market or enterprise companies.
Sales
Marketing and sales share the same objective
You’ll find little value here if you’re looking for quick wins, high-volume contact
lists, automated tools, or low-involvement mass campaigns.
That’s not my terrain —and I wouldn’t be honest pretending otherwise
When it makes sense to work together
My approach works well when:
Trust
Your business depends on complex sales involving multiple decision-makers
Responsibility
The deal value justifies working in depth
Solution-oriented
Your target is mid-market or enterprise companies.
Sales
Marketing and sales share the same objective
You’ll find little value here if you’re looking for quick wins, high-volume contact
lists, automated tools, or low-involvement mass campaigns.
That’s not my terrain —and I wouldn’t be honest pretending otherwise
How much does a single commercial decision weigh on your business?
If a deal has a meaningful impact on your revenue, margins, or reputation, it deserves preparation. Attention. Method. A few questions worth asking yourself:
How many clients actually matter?
In many companies, a small portion of the portfolio generates most of the value. When a handful of accounts drive growth and stability, working deeply on them becomes a strategic priority.
Who really makes the final decision?
When a sale involves finance, operations, technology, procurement, and leadership, speaking to just one function slows everything down. And often costs you the deal.
What does a wrong direction taken at the start actually cost?
In high-value sales, the mistake rarely comes down to a single action. It comes down to where you started from.
Do you want more activity — or better decisions?
Growing through accumulation
creates movement. Growing through selection creates results.
How we work together
I personally manage a limited number of projects.
The dialogue is continuous, direct, and focused on the decisions that matter. I don’t
delegate the substance. I don’t disappear after the kickoff.
The time you invest needs to generate real value. So does mine.
How we work together
I personally manage a limited number of projects.
The dialogue is continuous, direct, and focused on the decisions that matter. I don’t
delegate the substance. I don’t disappear after the kickoff.
The time you invest needs to generate real value. So does mine.
Let's talk
An initial conversation has one purpose only: to assess whether there’s genuine space to work together in a useful and sustainable way.
If the answer is yes, the work takes shape. If the answer is different, the conversation is still a good use of your time.
Let's talk
An initial conversation has one purpose only: to assess whether there’s genuine space to work together in a useful and sustainable way.
If the answer is yes, the work takes shape. If the answer is different, the conversation is still a good use of your time.